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Coldwell Banker unveiled a rebranding effort Monday that includes a new logo and mission statement, and which the company expects to roll out over time based on feedback from agents.
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The top 10 real estate advice articles of 2023. If I wanted to make $342,987 in 2024, this is what I'd do. 23 marketing ideas that make the most of the holiday season. Coldwell Banker continued.
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Announced yesterday at Gen Blue in Las Vegas, Coldwell Banker kicked off "Project North Star," a transparent rebrand. This isn't your ordinary rebrand. Yesterday, was day one, we showed you our new logo and now the real work begins. Over the next six months, we'll be working to develop all the ways that the new mark will come to life.
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MADISON, N.J. (September 16, 2020) - Coldwell Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, today announced the new global look and logo for Coldwell Banker Global Luxury®, aligning with the company's 2019 "Project North Star" rebrand.
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MADISON, N.J. (September 12, 2019) - Six months ago Coldwell Banker Real Estate previewed a new logo, dubbed the "CB North Star mark," which symbolized the brand's position as a guide for clients and a leader in the real estate industry.
Mission Title Coldwell Banker debuts finalized new logo, branding
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Coldwell Banker debuted on Thursday the finalized version of its new logo that will replace the well-known branding the company has used for decades.
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In the four months since storied residential real estate brokerage Coldwell Banker announced in March 2019 at its parent company Realogy's RGX conference that it was changing its venerable.
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The brand revealed a new logo onstage at the Generation Blue Experience® in Las Vegas. The most striking addition to the logo is the star in the top right corner. "The CB North Star symbolizes the brand's position in real estate as a consistent, reliable presence guiding us all home," said a press release announcing the new logo.
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Coldwell Banker made adjustments to the logo after receiving consumer feedback that the logo against a lighter background looked like it was floating. Later, when the refreshed icon was added to Rubin's office, clients described it as "sophisticated, modern, clean, and sharp," he says. "This learning phase gave us invaluable insight.